About the Site
The Matrix Files is a place for Joanna Pineda (Matrix Group’s CEO, Founder & Chief Troublemaker) to share her insight on effective marketing strategies, customer service, leadership, and the web. This redesign was an opportunity to update the layout and colors, incorporate more social elements and make the site responsive.
As the designer and lead front end developer, I coordinated with Matrix staff and Joanna to:
- Design a refreshing new look for the blog.
- Implement the design in WordPress, building a custom responsive theme.
- Create custom user interfaces for each screen size, starting with a mobile-first approach.